Content Conversion

Content can be paper or digital; flat and static digital; or  multimedia, interactive, dynamic, responsive, engaging.  Content can exist in many forms and in each form many formats.  Content can be viewed in different browsers that tend to render it differently and on different devices.  Content can be formatted to serve a pupose and reformatted to a different purpose.
 
HOW FAMILIAR ARE YOU WITH YOUR COMPANIE'S CONTENT RESORUCES?
Are you getting the most value out of your content?
Are you aware of all of the types of content that you have?
Are you aware of how you could format and purpose this content to better effect?
 
WHAT IS CONTENT?
You have content - not just website content:
Books, manuals, documentation, policy and procedures, forms, transactional pieces, educational pieces, brochures, presentations, recpordings, videos, flash
 
WHAT COULD YOU DO WITH IT?
From dull print manuals, policy and procedrues, docuemntation, books that are not engageing and not easily accessible to:
Digital manuals from print - web hosted, available anytime, anywhere
Visual, video, animated and graphic manuals
Interactive manuals which engage, assist and teach - easier, more effecitve, efficient and enjoyable
Online tutorials or eLearning modules with graded response and able to track and trend particpation, results and improvement
From Books to eBooks
From eBooks to interactive modules
From static presentation to interactive presentations
From Flash Interactive to HTML5 Interactive (Apple capable)
From desktop only to mobile responsive
From apple or PC only to device and browser adaptive multimedia
From static forms to online fillable
Form data to online database for use
From manual membership, sign-up and tracking to onlne
From manual biling to online billing
From manual look up to searchable content
INNOVATION, PROCESS, RESULTS